The new Wall Street Journal is out and stating that Google is about to roll out the most significant change in its search engine. Offering extra immediate results that are “semantic” and a logic that is smarts enough to know what any phrases imply. But wait: is this exactly what Google currently does? Maybe Google’s PR has been taken a step to far!
Some notes from the story:
Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search queries with a database containing hundreds of millions of “entities”—people, places and things—which the company has quietly amassed in the past two years. Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).
Google is doing semantic research and search since sometime around 2003, when they started looking for synonyms in the phrases entered. The understanding developed during the last few years and the understanding of the meaning of words is quiet good so far.
In 2009 Google started to fill its search result pages withGoogle OneBox, Plus Box, Direct Answers and The 10-Pack links. And everything other stated in the article already exists:
- UPS & FedEx tracking reports started 2004
- flight status updates started 2004
- a built-in calculator started 2004
- movie information started 2005
- stock charts started 2004
- Music and weather started 2006
- Sports scores started 2009
What about extracting details and information (or facts) from external pages, to “know” the inventor of the light bulb or the launch of a new Hollywood movie. Google started all this with the Google Squared technologies program in 2010. See the Google weblog !
To sum it all up, Google will very likely increase the number of direct information and services. It feels like all this is most likely to be launched within the coming months.
That is unhappy for all those internet sites that loose a lot of traffic due to Google’s new attempts. Some might even think Google stole from them and they could be right. But all this is very good for you as a searcher (or maybe not because your world gets “filtered” by Google! note sure if I want that!).