The Wall Street Journal : Big Google changes

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The new  Wall Street Journal is out and stating that Google is about to roll out the most significant change in its search engine. Offering extra immediate results that are “semantic” and a logic that is smarts enough to know what any phrases imply. But wait: is this exactly what Google currently does? Maybe Google’s PR has been taken a step to far!

Some notes from the story:

 

Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.

Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search queries with a database containing hundreds of millions of “entities”—people, places and things—which the company has quietly amassed in the past two years. Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).

 

Google is doing semantic research and search since sometime around 2003, when they started looking for synonyms in the phrases entered. The understanding developed during the last few years and the understanding of the meaning of words is quiet good so far.

 

In 2009 Google started to fill its search result pages withGoogle OneBox, Plus Box, Direct Answers  and The 10-Pack links. And everything other stated in the article already exists:

  • UPS & FedEx tracking reports started 2004
  •  flight status updates  started 2004
  • a built-in calculator started 2004
  • movie information started 2005
  • stock charts started 2004
  • Music and weather  started 2006
  • Sports scores started 2009

What about extracting details and information (or facts)  from external pages, to “know” the inventor of the light bulb  or the launch of a new Hollywood movie. Google started all this with the  Google Squared technologies program in 2010. See the Google weblog !

 

To sum it all up, Google will very likely increase the number of direct information and services. It feels like all this is most likely to be  launched within the coming months.
That is unhappy for all those internet sites that loose a lot of traffic due to Google’s new attempts. Some might even think Google stole from them and they could be right. But all this is very good for you as a searcher (or maybe not because your world gets “filtered” by Google! note sure if I want that!).

 

 

 

Google Encrypted Search globally

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Google announced yesterday that encrypted search is expanding internationally for signed in Google customers. That implies you could expect to find less search query data because of the default safe socket layer (SSL) Google has enabled on these searches.

Google will introduce SSL encryption on Google’s neighborhood domains in the next few weeks. Launched  in October, Google encrypted search only affected google.com. Now that will broaden to other localized Google domains (e.g., www.google.de, www.google.co.in), though Google’s short announcement lacked any timeline specifics.
Google touts the increased privacy and protection of encrypting search queries and search outcomes pages via HTTPs by default, it must be noted that Google’s advertisers nevertheless can gain entry to search term referrer information. Encrypted search is accessible on Google’s neighborhood domains (guess Youtube or Google+), but it’s not enabled by default.

Encrypted search paved the way in which for your launch of Google’s Search Plus Your World, as Google aimed to protect the privacy of customers in preparation of an increased emphasis on personalized search outcomes. 1 month before the debut of encrypted search, researchers showed how attackers could acquire access for the search historical past and get in touch with facts of Google users applying the Firesheep extension.

The arrival of secure search also brought not provided keywords targeted traffic information in Google Analytics into the spotlight. Though at first encrypted search was supposed to only have an effect on searches within a single-digit percentages, some web sites that depend far more on organic visitors from Google have observed upwards of 25% of keywords and phrases reported in Google Analytics as “(not supplied)”.

 

Yandex implements the Twitter “Firehose” API

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Yandex is going to get access to the Twitter “firehose” API. This early morning the Russian search engine has announced (here) that it will integrate the Twitter feed into its search results.
Twitter reported the deal in the  previous week but declined to disclose its terms and did not make any further comments. As part of their contract the search engine Yandex will have full access to the Twitter feeds but provides discretion over what it utilizes as well as how that content material is ranked and displayed.

On Monday Yandex started a new service called: “social networking search” as well. The company is using profile-based content from social sites (VKontakte, Facebook, LiveJournal and Odnoklassniki) into their search results (like Google did):

Yandex processes over two million people searches daily. About one half of these search queries are to find information about celebrities, while the other half ask about someone’s friend, a contact, an employee or a partner. In response to these queries, Yandex delivers links to personal profiles on social networking websites available for public access – only those pages that can be indexed by a search engine. Currently, Yandex’s index has about 250 million personal profile pages hosted on various blogging platforms and social networking websites.


In 2011 Twitter crossed the 1 million-user mark in Russia. Yandex says it handles roughly 61 percent of search traffic in Russia, which were approximately 45 million visitors in December, 2011.

Google AdWords Help forum now at AdWords-Community.com

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oogle has re-launched its AdWords Help Forum on a new system and given it its own URL: www.en.adwords-community.com. That deal with redirects into a lengthier URL where guests are welcomed to “the official Google AdWords Community.”

AdWords-Community.com was certainly one of a number of domains that Google recently registered, a listing that incorporated many variants such as adwordscommunity.com, www.adwordscommunities.com and community-adwords.com. As of the moment, none in the other domains solve.

Guests for the previous AdWords Support Discussion board are able to search via the archives, but Google features a major, yellow inform box pointing them to the new domain/forum.

How get your Google AdSense account back

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Google is constantly banning AdSense publishers – it is nothing new. Sometimes they deserve it, sometimes they don’t. But Google generally does not care about that!
What is new is that publishers can get their Google AdSense Accounts back and can use program again. I have never heard of any of such a case before this!

An post named “Regulator assists David beat Goliath Google” via theAge tells a story on how after several weeks of being banned, Google reinstated his an account but only after the regulators got involved.

He first contacted Google directly to explain his case but was denied. Then he took his case to the NSW Fair Trading, a regulator in Australia. They did their investigation and shortly after, Google told him that after “thoroughly reviewing” his account, they have decided to reinstated it and refunded him the $131 Google had withheld, suspending his account last September.

This is the first case we ever heard about, so don’t think Google becomes weak. But think about talking to lawyers/regulators if you feel treated unfair.

First Google PageRank Update in 2012

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by Wikipedia

Right now there are several early reports that a Google PageRank update is underway.

We have got several threads at DigitalPoint Forums, WebmasterWorld as well as a number of other forums of people reporting a PageRank update. I haven’t examined my own sites!

The previous PageRank update was in November,  only three months ago ( before that in August). So Google tries to stick to a 3 month PageRank update cycle, when they remember to push out the update.

As I said after that last update: “Google keeps telling these people not to worry in regard to PageRank but SEOs don’t hear  . These people think SEO is all about PageRank, when you and I know it has quite little to do with PageRank. Particularly Toolbar PageRank which is only utilized by Google’s marketing department.”

Anyway, I expect your PageRank in your Toolbar was put up or remained the same. Although it provides no immediate effect upon search positions as well as is way out of date, numerous webmasters as well as SEOs take pride in their Toolbar PageRank. Thats fair…

Meet Bing’s new ad campaign: Bing is for doing

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Bing is actually ready to kick off a brand new advertising campaign this saturday or sunday which consists of a  change from its past message.

Instead than advertising the concept of generating decisions, the new marketing campaign will be about folks performing fascinating things and makes use of the slogan, Bing is for Doing. More closely, the brand new TV marketing campaign concentrates on winter sports athletes and will certainly involve freeskier Bobby Brown together with snowboarders Kaitlyn Farrington, Gretchen Bleiler as well as Kevin Pearce.

Pearce, who’s currently coming back to action following a brain injury forced him to miss out on  2010 Olympics, is the topic of the very first TV commercial, that will  be on air during  NFC Championship footbal game on Sunday and throughout the approaching X Games.

Have a look yourself:

<a href='http://video.msn.com?vid=e0b69573-e6bb-4d7d-b1e9-a949d063e263&#038;mkt=en-us&#038;from=sp^en-us&#038;src=FLPl:embed::uuids' target='_new' title='Bing is for #Doing: Kevin Pearce’s Story' >Video: Bing is for #Doing: Kevin Pearce’s Story</a>

Google slows crawler to support SOPA protest

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Seeing that  , right now there are a lot of websites going dark in order to protest SOPA as well as PIPA. Google supplies   blackout SEO assistance however they made the decision to take this one step further simply by slowing down their spiders right now.

Pierre Far at Google published on his Google+ that Google is actually reducing  GoogleBot’s crawl activity to be able to decrease the impact upon their site’s  search positions, if these people did not stick to the Google SEO suggestions from yesterday.

 

Pierre Far :

Hello webmasters! We realize many webmasters are concerned about the medium-term effects of today’s blackout. As a precaution, the crawl team at Google has configured Googlebot to crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.

Bing overtakes Yahoo in December 2011

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Bing is ultimately the No. two search engine in the U.S., in accordance to the newest numbers coming from comScore. Bing that launched in July 2009 with a good 8.4 %   market share, right now records  15.1 %  .
Since Yahoo slipped to 3rd, Google carried on to lead the majority of search engines in December with 65.9 pct market share.
The particular search engine rankings for Dec 2011, with respect to comScore, were actually:

  •     Google increased to 65.9 % (up from 65.4 percent in November).
  •     Bing increased to 15.1 percent (up from 15 percent in November).
  •     Yahoo decreased to 14.5 % (down from 15.1 percent).
  •     Ask stayed at 2.9 %.
  •     AOL continued to be at 1.6 %

More than 18.2 billion   searches have been carried out in December. This is actually up 2 % from November. Google lead the way because of 12 billion of the overall searches; Bing ended up with 2.7 billion, followed close by Yahoo with 2.6 billion. Ask  with 531 million queries, followed by AOL with 287 million.
In December, 68.1 % of searches carried out with Google, while Bing powered  26.5 percent of all searches.

Google Plus and your SEO

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google plusAs Google is rolling out their social network to the broad, most SEOs discuss the relevance of the Google Pluses in terms of SEO.
Google social search proceeds to grow. This’ise not really proceeding anywhere anytime soon. However the actual problem remains: are they impacting the particular organic search results or perhaps may they ever? All of us have witnessed a lot of discussion about this particular and so we decided to run a poll over this issue!

We questioned: Just how much do you consider Google +1 has an effect on SERPs results?

25% – Simply in personalized setting
21% – Small metric
17.3 % – Realistic
15.4% – Tests, not really common
13.5% – Not at all
7.7% – A lot